Choose a topic, keywords and target market that has the depth
Choose a topic, keywords and target market that has the depth
The very first thing you need to do if you want to have a good SEO strategy is knowing what keywords you are going after and what target market you are trying to tap into. Focus on long-tail keywords- less competition and utilize a great keyword tool called SERP Empire.
Too often I see blogs that have a very generalized topic which leads to a lot of fragmented content, an unresponsive mailing list and not a lot of success.
When researching your topic, please make sure you know what you want to talk about and how your blog is going to be different from all the others out there. It is very important that you think about deliberate ways that your topic is going to stand out.
When researching keywords, it’s a good idea to know who your competition is and how saturated the market is. There are some niches that are very, very hard to compete in. The main worry, however, is a niche with not enough traffic.
Get your own domain name
Google gives a much higher weighting to websites and blogs that have their own domain name and host because it is a pretty basic signal that that website is going to be taking itself more seriously – hence better quality. Here’s a quick video explaining my preferred setup.
WordPress SEO by Yoast
Now you’ll want to get a little more advanced and install a plugin that has been specifically designed for improving your WordPress blog’s search engine performance. The most popular and well respected is WordPress SEO by Yoast.
Create strategic content based around keywords, value, and point of difference
If you really pay attention to what is appearing at the top of Google these days you’ll notice that there is a mix of local stuff, videos, long-form content, aged content, fresh content, photos, etc.
So instead of just attempting to write something “quality”, what we need to do is really dig deep into the niche and figure out what we can create that is not only useful but different. How can I make something that will get attention?
Write a one brilliant post of at least 3,500 words (include links to big bloggers in your niche, graphics, photos, etc.) based around one strategic keyword set and a point of difference. Find another blog to give it away to as a guest post.
This is something that I notice a lot of bloggers still really struggle to do. When it comes to getting traffic from Google a lot of it really starts with getting your name out there and building links by building up your brand awareness. And that can be done really simple with some good guest posting.
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